{"id":51447,"date":"2025-06-04T13:03:36","date_gmt":"2025-06-04T11:03:36","guid":{"rendered":"https:\/\/poggiugo.it\/?p=51447"},"modified":"2025-06-04T13:05:43","modified_gmt":"2025-06-04T11:05:43","slug":"poggi-ugo-is-on-tv-welcome-to-the-furnace","status":"publish","type":"post","link":"https:\/\/poggiugo.it\/en\/poggi-ugo-is-on-tv-welcome-to-the-furnace\/","title":{"rendered":"Poggi Ugo is on TV. Welcome to the furnace."},"content":{"rendered":"

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There is a reason why we turned ourselves into ‘actors’<\/strong> for a day<\/strong> and welcomed a TV crew<\/strong> into the rooms of the historic Poggi Ugo furnace:<\/strong> we wanted to open the doors to you all<\/strong>.<\/p>

To those who are far away. To those who have not yet had the opportunity to visit us in person.
To those who really wonder what is behind a vase, a statue, any object made of terracotta.<\/p>

When the production staff of Bell’Italia in Viaggio<\/strong><\/em> contacted us in early April and told us they would be doing an episode on Tuscany<\/strong> – and the story<\/strong> of the famous ‘cotto’<\/strong> that colours the roofs of Florence red<\/strong> – we immediately thought:

“This is the perfect opportunity to bring the public inside the kiln, wherever it is.”<\/strong><\/em><\/p>

Because yes, we are craftsmen<\/strong>.
But we are also the vehicle of an ancient tradition<\/strong>, which comes straight from the time of the Medici<\/strong> and which we continue to perpetuate<\/strong> day after day, with passion<\/strong> and responsibility.<\/strong>

And precisely because of this, listening and observing the needs of the people we talk to, the customers, is the real driving force behind us today.<\/strong>
Your gaze, your interest, your questions help us to maintain quality and care in every detail.<\/p>

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The fateful moment of “Take the shot!”<\/em><\/figcaption><\/figure>\n\n
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Lorenzo Andrei, owner of the Poggi Ugo furnace, interviewed by Fabio Troiano<\/em><\/figcaption><\/figure><\/figure><\/div>

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We often take it for granted that everyone knows the patience<\/strong>, care<\/strong> and beauty<\/strong> behind every terracotta<\/strong> product.
But then we realise that this is not always the case.
So, showing you the hands of master craftsmen at work, letting you into the heart of the kiln, telling you how <\/strong>a pot is made, is our way of making you feel part of this story.<\/strong><\/p>

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Even Fabio Troiano<\/strong><\/p>\n\n

– who, with Bell’Italia in Viaggio<\/strong> has seen so much –<\/em><\/p>\n\n

was impressed by the technique<\/strong>, the knowledge passed down<\/strong> only by observing<\/strong> and learning, day after day, in the furnace<\/strong><\/p>\n\n

by those who have made a life of this art.<\/strong><\/em><\/p><\/blockquote><\/blockquote><\/blockquote>\n\n

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Between clappers and microphones<\/em><\/h2>\n\n

And so, between clappers, microphones and movie-set lights, we told our stories.
With spontaneity, with some emotion…<\/p>\n\n

but above all with the pride of
being able to show you what is really behind every Poggi Ugo creation.<\/strong><\/p><\/div>\n\n

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A big thank you goes to the whole team who made this special experience possible:<\/p>

the editorial staff of Me Production Italia<\/em>,<\/strong>
Toscana Promozione Turistica<\/em>,<\/strong>
Emanuela Rosa-Clot<\/strong><\/em> director of the magazine Bell’Italia<\/em>,<\/strong><\/p>

and all the wonderful people who filled the furnace<\/strong> with energy <\/strong>and professionalism<\/strong>:<\/p>

Director Matteo Ricca<\/strong>,<\/em>
Elenia Spagna<\/strong> and Luca Balsamo<\/strong> from the production team<\/strong>,<\/em>
talented presenter Fabio Troiano<\/strong>,<\/em>
as well as the entire crew<\/strong>, who were impeccable and passionate.<\/em><\/p>

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If you missed the episode and want to review the part about us,
you can watch the <\/strong>video <\/strong>below, or click here to watch the entire episode ><\/a><\/strong><\/p>

We hope you enjoy watching, and we want to thank you for always being part of our story.<\/p>

The Poggi Ugo kiln<\/em><\/p>

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